Under Maghda, the Coven expanded its influence back into the East, in the deserts around Caldeum.

At some point, they made contact with Belial, Lord of Lies, and they pledged themselves to his service. Fuelled by her dark emotions, she redoubled her efforts to contact the Burning Hells. Her departure nearly tore the cult apart and left Maghda wracked by jealousy and rage. Years after the event, Adria claimed that Maghda had become too complacent. Years later, the two had a falling out and Adria left the group. It is said that these witches were fueled by the belief that they were destined to become mortal heralds of the Burning Hells. Afterwards, they reforged it into a dangerous new order that practiced torture and Demon summoning. The cult had been floundering prior to their arrival, so Magdha convinced Adria to poison the leaders of the Coven so they could take control. The two became close, sharing certain traits in an uncanny manner. Of what is known as fact is that in her youth, Maghda was a member of a group of witches that operated in Westmarch. Maghda's origins remain a mystery, though a storm of dark rumors and lies surrounds them.

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